Data protection policy

Please read this policy carefully as it sets out how we collect and use your personal data. If you have any questions about this policy please contact GE Capital Direct at the address given below.

GE Capital Direct is part of the GE Capital group of companies.

Information we collect

You may browse our Site without disclosing any personal information. To use certain features of our Site, however, you may need to provide some personal information.

We collect information about you when you open an account with us through this website. Once you have registered or have opened an account with us, we will know who you are and your activities on our website.

If you email or send us a secure message as an existing customer, we may ask you for your name, email address and/or telephone number so we can respond to your questions and comments. You may choose to provide additional information as well. The information you provide to us together with information we may collect about your computer using cookies may be linked on our systems to you.

We collect certain aggregate and non-personal information when you visit this site. Aggregate and non-personal information does not relate to a single identifiable visitor. It tells us such things as how many users visited our site and the pages accessed.

We may also collect information anonymously with the aid of a 'Pop-Up Survey´. Pop-Up Surveys are windows that appear as you navigate our site and that request you to submit information concerning your views on our site or other information that helps us in determining how to improve it. Information requested through Pop-Up Surveys is not personally identifiable unless you volunteer personal information in your response. What we mean by 'anonymously´ in this policy is that we will not use the IP address of your computer, which is sent to our systems when you connect to this site or submit data, to personally identify you.


We would like to contact you to let you know about our products, services and promotions. We will only contact you by e-mail, phone or post where you have opted in for marketing communications for each of these methods. You can unsubscribe from this type of contact from us at any time. See below for information about how to unsubscribe.

We do not share your personal data for marketing outside GE without your permission. We might sometimes pass on aggregated anonymised information to other companies, such as advertisers, but they can’t tell who the information is about.

How to unsubscribe

To unsubscribe from marketing communications or change your marketing communications preferences you need to log in to your account, go to the ‘Change Details’ section and amend your settings under ‘Marketing Preferences’. We will always give you an opportunity to unsubscribe when we send you any marketing emails.

How we use personal data we collect

We will use the personal information that you provide to us for:

  • Statistical analysis and market research (including Pop Up Surveys as described in this Policy) to analyse customer satisfaction and improve our site
  • Issuing GE news alerts, if you have subscribed to this service
  • Developing, marketing and promoting our products and services and those of our affiliates and members of the GE company (as described in this Policy)
  • Delivering customer service, including responding to questions, feedback and complaints
  • Conducting credit and other financial checks where you have applied for products or services
  • Conducting identity, fraud and financial crime prevention checks
  • Internal record keeping, auditing and debt collection purposes

Information we collect by automated means

When you visit our Site, our Web servers collect the name of the domain you used to access the Internet (such as, which pages on our Site you visited and when they were visited, your Internet browser type and platform, the link that brought you to our Site and any links clicked within our Site.

When you attempt to access those sections of our site that require registration and/or using your credentials (e.g. user name), we collect additional information regarding the device and methods you are using to access the Site. This includes, for example, the source IP address, hardware characteristics, and software characteristics and settings.

If you decide to register online or request information, products, or services from us, we may collect additional information to provide tailored offerings or content to you or to deliver such products and services.

The Company, our Affiliates, and our Business Partners use the information we collect by automated means (including by using cookies) to measure the number of visits, average time spent, page views and other statistics about visitors to our Site; to monitor Site performance and make the Site easier and more convenient to use and to recognize you on subsequent visits, enhance your online experience and make our provision of products and services more efficient.


In general, you can visit our website without giving us any information, and we don’t know who you are. If you are one of our anonymous visitors, please bear in mind that we may still record the areas of the website which you visit and collect information about your computer, such as which browser you are using, your network location and the type of internet connection you are using. We do this by using cookies.

We have updated our Cookie Policy to explain what cookies are and how we use them on our website as well as to tell you how to disable or manage cookies.

You may set your Internet browser to notify you when you receive a cookie or to prevent cookies from being sent. Please note, however, that by not accepting cookies, you may limit the functionality we can provide you when you visit our Site and your ability to access certain products and services we offer.

Personal data we share and/or transfer

We may disclose your personal data (and any other data submitted to us via this site) to other members of our group of companies or affiliates. We may also share your personal data with companies and consultants performing services on our behalf (such as web services providers, marketing agencies, Information Technology service providers or courier services) who will only use the information to provide that service.

We may share your information with Credit reference agencies to help us make credit decisions and fraud and financial crime prevention checks and with debt collection agencies (they may also share information about you with us).

We may also need to disclose your personal data to others upon request of law enforcement authorities (e.g. such as the police) or when required to do so by law or legal process. We may also share your personal data with third parties when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We may transfer your personal data or other information we have about you to a purchaser or potential purchaser of our business in the event we sell or transfer all or a portion of our business or assets (or in connection with a potential sale of our business or assets). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal data you have provided through this site in a manner that is consistent with this policy.

How we transmit your data

We may transmit the personal data we collect on this site or other GE sites to other countries where we do business, including for websites accessed in the European Union, to the US, but we will do so only for the purposes described herein.

Where it is necessary to send your personal data to countries which have a different standard of data protection than the country in which you are situated, we have put in place protections to ensure that your information is safeguarded.

GE has also entered into Binding Corporate Rules governing our treatment of personal information of European Union residents. For further information about GE’s Binding Corporate Rules, please click here.

Protecting your personal data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place administrative, technical and physical safeguards to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on this site.

However, please remember that internet communications are not secure. We do not use encryption tools in connection with this site and cannot accept responsibility for the unauthorised access by a third party and/or the corruption of data sent by you to us during transmission. If you are providing us with confidential data, you should consider sending such data by post or other secure means.

Risks of downloading files from the Internet

Whenever you download a file from the Internet, there is always a risk that the file may contain a virus, Trojan or a program that can damage your computer or steal your information. You can learn more about keeping your account safe here.

Here are some precautions you can take to help protect your computer when you download files:

  • Install and use an antivirus program. Antivirus programs scan files before opening them and notify you if a file is potentially unsafe. Be sure to keep your antivirus program up to date.
  • Only download files from websites that you trust.
  • Be cautious of certain file types. Some file types are less safe because they can carry viruses. The main file types to avoid are program files with extensions such as .exe, .scr, .bat, .com, or .pif. Often a potentially dangerous file is disguised as a less risky file type, because it has two file name extensions such as, filename.txt.exe. This example might look like a text file, but it's actually an executable file.


Phishing is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to counterfeit websites where the user is misled into entering their personal details, such as credit card numbers, user names and passwords. GE will never send emails asking you for such details and GE Capital Direct Staff will never ask you for your password.

If you do receive such an email or are asked for your password by anyone claiming to work for GE Capital Direct please forward the email to or report the incident by telephone to our Customer Service team (contact details are at the end of this policy).

Children’s privacy

This site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

Links to other sites

We provide links to other web sites for your convenience and information. These sites may not be within our control and may have their own privacy statements or policies in place, which we recommend you review. We are not responsible for the content of linked sites or any use of the sites.

Updates to our privacy policy

This policy may be updated periodically and without prior notice to you to reflect changes in our online information practices. We recommend that you review this Policy regularly for changes. Your continued use of this site or submission of information through this site after any changes will constitute your acceptance of any changes made.

Your rights

You may request details of any personal data which we hold about you. If you would like to access and obtain copies of the personal data we hold about you, please contact us at the address below. Please also contact us if you think any information we have about you is incorrect or incomplete.

Mobile privacy policy

Mobile information we collect

Personally identifiable information (e.g. Name, email address) we collect consists only of what you share with us. For example, certain products may ask for this type of information so that we may contact you by phone or email at your request. You choose what, how, and when you want to share.

If you use any location-enabled products, you may be sending us location information. GE does not store or use this information other than to provide the service you requested. Location-enabled features are opt-in and you have control over your participation and can turn these services off at any time.

Web-enabled mobile applications may use cookies or web beacons and other methods to customize your browsing experience. Please see GE's web privacy policy for more information.

Some mobile applications will utilize Google Analytics (or similar tool) to help us better serve our customers through improved products, services, and revisions to the mobile applications. This collected information will not identify you to GE. It may, however, let us know anonymously, which services and features you are using the most within the application, as well as device type and hardware features, country and language of download.

Use of 3rd party services such as social sharing sites (e.g., Facebook & Twitter) is governed by the privacy practices of those services. GE does not capture or store your login information or other personally identifiable information for these services, however session info or cookies may be stored.

How we use collected information on mobile

We use the information to personalize your experience with the application and to improve your overall experience including the development of new products, services, and features. We also use the information to provide customer support, and when applicable, register and administer your account. Additionally, we may use the information you provide to contact you about updates to our service.

Information you provide may be used to fulfil the service(s) or carry out the transaction(s) you have requested or authorized. For example, if you authorize a purchase through a mobile eCommerce application, we will use provided information to ship and bill you.

Mobile information sharing

GE does not share any collected information with 3rd parties with the following exceptions:

GE may provide some personal data to third-party partners that are providing services essential to your mobile user experience.

All requests are sent through your mobile carrier's network and your carrier may have access to it. Consult your carrier's privacy policies for additional information.

Certain mobile products and services and manufacturers allow you to interact and share your information with others. For example, you may want to Tweet or post to your Facebook page content from a GE mobile application. Consult your mobile device manufacturer, or mobile product or application developer's privacy policies for additional information.

Contact us

Email: or



Customer Service team 03450 77 33 33 or +44 (0)20 7760 7767.



GE Capital Direct
P O Box 821
NE28 5BE
This is a freepost address and no stamp is required for postage from within the UK.